Monthly Archives: May 2021

National Retail Federation reports that Dads want home improvement/gardening, auto accessories, personal care, tools, and sporting and leisure items this year. Every year, we all look forward to treating Dad on his special day, Father’s Day. While few of us expect to take their dads out this year (according to NRF), we still want to splurge on a gift that is unique and different and of course, creates a special memory. What’s better than gift cards for Dad in the categories he wants.

Business gifts are important! Breakaway from the conventional gift basket and logo wear and find a gift that is truly unique for your clients and employees.

According to the Corporate IQ Survey, the two top people that businesses buy gifts for are clients and employees. They love sending gifts for Christmas, thank you’s, recognition and let’s not forget birthdays or anniversaries. You want to make them feel appreciated and valued and not just like everyone else. But, it’s hard to find a business gift that all your clients and employees will like AND generates a memorable experience. We’ve got some tips and suggestions for you to follow.

Personalized Business Gifts

Business Gifting 101 includes personalizing your gift. There are different levels of personalization, and all are welcomed but the more you personalize the business gift, the better.

Add a Personal Message

Regardless of what you send, make sure to have a note included with the gift that has a heartfelt message. Tell your employee or client why they make a difference and why you value them. Try and add details in your message and call out specific examples. Be gone with generic messages like ‘Here’s to a great year’. A couple of extra minutes and effort really makes a difference to your client or employee.

Customize your business gift by letting them choose

When you do not know your recipient well, it’s tough to find a unique and cool gift that they will love and don’t already have. Coolers, koozies, speakers, headphones, pens….we all have them. A different twist to customizing your business gift is choosing a gift that allows the recipient to pick what they want. Swap gift cards, like the BGC Card, are a perfect example of this. Your employee or client is given a gift card from you but they ‘swap’ their gift card for a branded gift card from a retail